If your ad displays next to competitor ads, how will it compare? It’s never a bad idea to research competitor ads to find out. Describe how you’re better than the competition Put these benefits in your ad messaging when relevant to your target audience. What makes your product or service awesome? What unique benefits do you bring? The difference is subtle, but ultimately the first one is better than the second because you’re making the searcher the subject (rather than yourself).

“XYZ Helicopter Tours – We Fly Over the Las Vegas Strip”.

“XYZ Helicopter Tours – Fly Over the Las Vegas Strip”.

In other words, you want to use (or imply) the word “you” more than “us” or “ours.”įor example, look at these two headlines: Make it about your audience, not youįollowing on the above point, make your ad copy about your audience, not you. The answers to these questions will help direct your ad messaging. What problems are they experiencing? What are their pain points? How does this product or service solve their problems? What questions might they have about your product? Get into the mind of the target audienceīefore you start writing, you want to understand things from the target audience’s perspective. When we write ads, we’ll review their words carefully and often lift phrases and terms for ad messaging. Often, a client’s own words give the most accurate and complete description of their products and services. There’s simply no substitute for getting the story directly from the client! I always request that they fill out the questionnaire personally and avoid copying and pasting from their company website. When we onboard clients, we ask them to complete a new client questionnaire so we can get to know their company better. 1. Get the story directly from the client So, how do you write a great text ad? Here are 15 tips for getting it done right. You want to grab attention, communicate your message clearly and get qualified prospects to click - all while staying within character count limits and other restrictions. Often, your ads are prospects’ first introduction to your brand - and we all know how important first impressions are!Īdditionally, you need your ad to accomplish certain things.

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads.

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